How do you know if you improve the user experience?
We've all been there: you've got a major site redesign to improve the user experience. When upper management starts asking tough questions about how the UX team knows the new website/application will be better than the old one, do you have a ready answer?
This webinar will help you begin your next redesign with user experience benchmarking so you can quickly and easily report back on your UX redesign project's success.
- Identify business objectives before embarking on a user experience redesign
- Establish key performance indicators
- Develop quantitative data for benchmarking user experience
- Conduct benchmark analysis on competitor websites
- Use data visualization techniques to quickly and beautifully report quantitative data